Clickstream Data and Inventory Management: Model and Empirical Analysis
نویسندگان
چکیده
منابع مشابه
Clickstream Data and Inventory Management: Model and Empirical Analysis
W e consider firms that feature their products on the Internet but take orders offline. Click and order data are disjoint on such non-transactional websites, and their matching is error-prone. Yet, their time separation may allow the firm to react and improve its tactical planning. We introduce a dynamic decision support model that augments the classic inventory planning model with additional c...
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ژورنال
عنوان ژورنال: Production and Operations Management
سال: 2013
ISSN: 1059-1478
DOI: 10.1111/poms.12046